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Product Marketing Strategy:
- Lead and develop the product marketing function, managing and mentoring Product Marketing Managers.
- Define product marketing priorities aligned to company growth objectives.
- Serve as a strategic voice across Product, Marketing, and Revenue leadership.
Sales Enablement & Revenue Impact:
- Develop messaging frameworks, battlecards, talk tracks, and training programs.
- Deliver compelling enablement sessions to sales and customer-facing teams.
- Continuously improve enablement based on field feedback and business metrics.
Customer & Market Engagement:
- Engage customers and prospects to understand needs and validate messaging.
- Develop customer proof points including case studies and success stories.
- Represent product marketing internally and externally through presentations and thought leadership.
AppViewX
AppViewX helps enterprises reduce risk, prevent outages, and strengthen security through machine identity management, certificate lifecycle management (CLM), and PKI automation. They serve mid-size enterprises to Fortune 500 organizations across financial services, healthcare, and technology and operate as a highly collaborative and distributed organization.