Head of Paid Patient Acquisition

Strategy & Growth:

• Define global paid acquisition strategy and growth targets across all markets, balancing short-term performance with long-term expansion.
• Identify new growth levers, channels, and partnerships, deciding where to scale, defend, or experiment.

Automation & Leadership:

• Design and implement an AI-first acquisition engine to automate campaign management, creative generation, and optimization.
• Build this function from the ground up, including creating a small, high-leverage team and setting clear goals and KPIs.

Cross-functional Collaboration:

• Partner closely with the AI team to leverage the latest tools for patient marketing and with Product & UX on conversion optimization.
• Work with GTM leaders and country managers on marketplace health, churn prevention, and aligning with brand strategy.