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The Role:
- You own the pipeline number, carrying a qualified pipeline target and reporting against it.
- You build the demand engine for both direct enterprise and SI partner motions, using ABM, digital, and events.
- You manage outside vendors and partner with sales and brand to convert positioning into pipeline.
Your Approach:
- Instrument HubSpot attribution so every opportunity is traceable and weak programs are killed quickly.
- Run weekly pipeline reviews with sales, owning top-of-funnel volume and quality, not just lead counts.
- Select and manage agencies and freelancers on output and cost per opportunity.
Your Background:
- 7-10 years in demand generation or revenue marketing at a B2B software company with quantified results.
- Deep SAP market knowledge, enterprise ABM fluency, and hands-on HubSpot proficiency.
- Bias for action, analytical rigor, and excellent written English; Portuguese is a plus.
Glasslake
Glasslake builds an agentic orchestration platform for SAP delivery, turning project decisions and context into lasting organizational memory. It is a small, fast-moving team based in San Francisco and São Paulo, serving major SAP integrators.