Job Description
As a Principal Product Marketing Manager, you will lead critical initiatives to increase awareness and adoption of the Security Operations platform, focusing initially on the rapidly evolving AI solutions and voice of customer program. Reporting to the VP of Product Marketing, this strategic role involves leading cross-functional efforts across sales, marketing, customer success, partner, community, and product management to develop, execute, and refine the go-to-market strategy. This includes messaging and positioning, content creation, sales enablement, product launches, campaigns, and other key GTM activities.
You will develop and execute the go-to-market strategy for Red Canary's AI offerings by analyzing market trends and gathering feedback from various sources. You will also craft compelling messaging and positioning to differentiate Red Canary in the market. This includes creating customer-facing content and working with sales enablement to produce sales tools, playbooks, and competitive analysis to drive opportunity and revenue. Finally, you will spearhead AI-focused product launches.
About Red Canary
Red Canary protects, supports and empowers organizations to make better security decisions so they can focus on their mission without fear of cyber threats.