Chief Growth Officer

Drive Smalls’ direct-to-consumer revenue growth as Chief Growth Officer, including full accountability for new customer acquisition, retention, and LTV expansion. Manage Marketing and Product teams and collaborate across functions to drive compounding, profitable growth, marrying data, brand, and product to deliver outsized results. Own and evolve the DTC growth strategy across acquisition, lifecycle, retention, and upsell. Lead high-performing Marketing and Product teams, aligning them to revenue, margin, and LTV goals. Champion test-and-learn culture across teams and lead decision-making grounded in rigorous analysis and customer insight, ensuring alignment between performance marketing, brand storytelling, and product experience to create compounding growth.