This role requires a blend of creativity, business acumen, and strong communication skills to bring Billtrustβs products to market. The Senior Product Marketing Manager will develop a deep understanding of the target market to craft compelling, differentiated go-to-market strategies across multiple product lines and launch tiers. You will manage execution of GTM initiatives including messaging, positioning, collateral development, and support of integrated marketing campaigns. Ongoing customer and competitive intelligence is needed to refine positioning.