GTM Strategy & Enablement Manager (West Coast remote role)

Shape how Appen lands and expands its most strategic accounts and capture the next wave of growth in AI. This role is ideal for a former management consultant who wants to move beyond analysis and into direct impact—working on complex deals, driving cross-functional GTM initiatives, and influencing real revenue outcomes. You’ll partner with Sales, Product, Marketing, Strategy, and Leadership to craft winning account strategies, build tailored customer narratives, and scale what works across the organization. Drive GTM strategy for top enterprise accounts and AI/ML or generative AI use cases, aligning stakeholders across Product, Sales, Marketing, and the Exec team. Serve as a strategic advisor on key deals—leading stakeholder mapping, account planning, opportunity analysis, and creating C-level pitch materials. Build repeatable GTM frameworks, sales plays, and industry-specific toolkits that turn one-off wins into scalable programs. Lead sales enablement initiatives that bring product strategy and value messaging to life for enterprise buyers.