Senior Field Marketing Manager

Field Marketing is the primary liaison between Field Sales and Corporate Marketing. The Senior Field Marketing Manager needs to identify and generate awareness and demand by using a variety of marketing vehicles and tactics such as regional trade shows, conferences, field events (including virtual), direct mail, call campaigns, and webinars. Their main goal is to move accounts through the sales pipeline and accelerate the sales cycle for prospects and customers by executing marketing programs. As the primary liaison between the West Field Sales Team and Marketing, you will plan, create, and execute all marketing activities for the region and report results, focusing on achieving the region's Field Marketing pipeline goals. Track and report on all levels of pipeline metrics, such as qualified sales opportunities and pipeline and bookings contribution. Coach and enable the Field team to generate outbound opportunities using best practices for target and non-target accounts. Ensure feedback from the field gets back to Marketing to ensure the Field is being supported for the sales targets.