Lead outbound campaign strategy across global SDR teams. Direct impact on pipeline generation by designing and managing data-driven campaigns. Collaborate with Marketing, Sales, and RevOps to align messaging, targeting, and timing. Bring 3+ years experience in campaign management, outbound sales strategy, or GTM roles.
Expertise in contact list building, segmentation, messaging frameworks, and outreach tools. Design and execute high-volume outbound campaigns targeting strategic segments, using intent signals, ICP, and firmographics. Build and manage outbound playbooks (messaging, channel mix, sequence structure). Oversee SDR team execution, provide coaching, and monitor campaign adoption. Align campaign strategy with sales leadership, RevOps, and Marketing goals.