VP, Demand Generation

LaunchDarkly is seeking a VP of Demand Generation to lead the Demand Generation team, collaborating with website, field and event marketing, and content teams. This role involves developing and executing a comprehensive Product Led Growth strategy to drive improved experience for developers and leading to increased pipeline for Sales. Responsibilities include forecasting and managing the marketing budget, selecting and managing vendors, prioritizing and running multiple initiatives simultaneously, and partnering with cross-functional teams. The role requires defining and executing an omni-channel marketing plan, marketing technology stack, segmentation, modeling, managing marketing budget, goals and KPIs to achieve new customer growth targets. It also involves partnering with sales, product and FP&A executives to define, evolve and communicate marketing plans and performance to goal as market dynamics evolve to ensure alignment of goals, objectives and strategies with direct and indirect revenue plans. The VP will drive teams to innovate, pilot, challenge, measure and track performance of marketing activities, programs and mix to effectively achieve key pipeline metrics and regularly monitor, analyze, report and present on campaign and KPI performance, regional success, deliverables and programs among teams and to the executive team.