Vice President, Marketing & Branding

Marketing Strategy & Coordination:

• Build and own an integrated marketing operating model aligning Performance Marketing, Direct Marketing, and Creative & Brand around shared enrollment goals.
• Serve as the primary decision-maker across performance marketing, direct marketing, brand, and market research.
• Lead annual and semesterly integrated marketing planning cycles tied to state-level enrollment targets.

Market-Level Performance & Operations:

• Shift reporting to market-level dashboards tracking cost per lead, cost per start, and enrollment performance by state and program.
• Partner with market research to analyze state-by-state opportunity, competitive landscape, and learner personas.
• Build and maintain enrollment plans for each market, with a clear strategy for balancing enrollment across states.

Brand & Campaign Leadership:

• Lead national brand campaigns that build Nightingale's reputation in healthcare and nursing education.
• Develop localized market campaigns reflecting each market's unique tuition, fees, and enrollment considerations.
• Ensure the Creative & Brand team is fully embedded in the growth plan, producing assets aligned to enrollment goals.