Lead the strategy behind market presence and growth through data-informed marketing plans.
Own daily management of broadcast and media investment, ensuring budget accuracy.
Partner with cross-functional teams to align channel execution with market-level strategy.
Nightingale Education Group provides higher learning in healthcare professions through a blended-distance learning platform. They have graduated nearly 5,000 nurses and foster a culture of continuous learning and professional development.
Own the performance marketing P&L and multi-year strategy across all four Backcountry banners.
Set channel and budget allocation based on incrementality, LTV, and blended CAC targets.
Build and lead a team of performance marketing leaders and specialists, plus managing agency relationships.
Backcountry is an outdoor gear and apparel retailer that celebrates adventure and exploration. The company fosters a culture of recognition, wellbeing, and connection, with a remote-friendly team that thrives on energy and outdoor perks.
Own the marketing strategy for the Nurse Practitioner segment across the full customer journey.
Build deep audience understanding through research, data, and feedback to drive positioning and campaigns.
Lead integrated, full-funnel marketing plans with channel owners and agency partners to achieve measurable growth.
Colibri Healthcare provides professional education and workforce solutions for nurses, nurse practitioners, and other healthcare professionals. They value Love, Joy, Boldness, Teamwork, and Curiosity, fostering a collaborative culture that supports community impact.
Lead enterprise communications strategy across PR, corporate communications, and learner/alumni communications as a key executive team member.
Oversee a team of three directors to ensure cohesive storytelling that advances the college's purpose and growth goals.
Build and maintain KPI dashboards to measure the effectiveness of communications across all audience functions.
Nightingale College is a higher education institution focused on nursing and healthcare professions, using a blended-distance learning model to serve diverse communities. The company has graduated nearly 5,000 nurses and emphasizes a culture of professional development, work-life integration, and fun.
Steward the OpenSesame brand across visual identity, voice, and creative execution, ensuring consistency and impact.
Lead content and editorial strategy, developing thought leadership, customer stories, and marketing content.
Manage creative operations, team leadership, and AI-enabled workflows to scale brand-aligned assets.
OpenSesame is the trusted partner for workforce reinvention in the age of AI, delivering integrated software, curated content, and expert services. They are a remote-first company with a comprehensive benefits package, fostering a performance-driven culture with mandatory company meetings and team travel.