Vice President, Performance Marketing

About the Role:

• Backcountry is looking for a VP of Performance Marketing to own the paid media P&L across four brands.
• This role sits on the marketing leadership team and is accountable for translating revenue targets into a paid media investment plan.

What You'll Do:

• Own the performance marketing P&L and multi-year strategy across all four banners.
• Set channel and budget allocation based on incrementality, LTV, and blended CAC targets.
• Build and lead a team of performance marketing leaders and specialists.

Why Join:

• Executive Access: Work directly with C-suite leadership.
• Leadership Opportunity: Build your team from the ground up across four brands.
• Portfolio-Level Ownership: Own the paid media P&L across all Backcountry banners.