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US Canada

  • Own the performance marketing P&L and multi-year strategy across all four Backcountry banners.
  • Set channel and budget allocation based on incrementality, LTV, and blended CAC targets.
  • Build and lead a team of performance marketing leaders and specialists, plus managing agency relationships.

Paid Media Performance Marketing Data Analysis Google Ads Team Leadership

20 jobs similar to Vice President, Performance Marketing

Jobs ranked by similarity.

Canada

  • Define and own the global performance marketing strategy across all paid channels, aligned to pipeline, ARR, and CAC targets.
  • Build, manage, and develop a global team of performance marketing managers, specialists, and agency partners, fostering a culture of accountability and experimentation.
  • Own the paid media contribution to pipeline and MQL targets, driving a measurable 3:1 or greater ROI and optimizing the full funnel from impression to closed-won.

Atlas HXM is an Employer-of-Record (EOR) provider that simplifies global talent management and compliance for companies expanding internationally. The company has a global team across the U.S., UK, India, Colombia, China, and beyond, fostering a diverse and inclusive culture with a focus on employee wellness, diversity, and ethical governance.

$240,000–$270,000/yr
United States

  • Own and execute the performance marketing strategy across channels like paid search, social, affiliates, and programmatic to drive customer acquisition and revenue growth.
  • Manage key acquisition metrics including CAC, ROAS, LTV, and payback period, building scalable programs that improve marketing efficiency and long-term customer value.
  • Lead a high-performing team, collaborate with cross-functional partners, and act as a strategic advisor to senior leadership on investment decisions and growth opportunities.

Our partner company is a large-scale digital business focused on subscription-based growth, leveraging innovative technology solutions to serve millions of customers. The company fosters an inclusive culture centered on belonging, collaboration, and employee growth, with opportunities for professional development and advancement.

$140,000–$175,000/yr
Global

  • Own paid acquisition strategy and execution across all channels, starting with SEM and paid social.
  • Manage the paid media budget and hit efficiency targets like CAC and ROAS.
  • Partner with data, product, and creative teams to optimize funnels and reporting.

Boldin is a comprehensive financial planning platform that helps people understand their financial picture and plan for the future with confidence. With over $20M raised, we're a mission-driven team entering a pivotal phase of growth.

Europe

  • Own customer paid onboarding end to end, connecting ad accounts, MMPs, GA4, and attribution stacks to Hilbert.
  • Work directly with customers on their toughest paid media problems, including cohort analysis, LTV interventions, and cross-channel reallocation.
  • Drive Hilbert's channel activation layer by defining use cases for sending model outputs into ad platforms, and build internal performance marketing playbooks.

Hilbert is a scalable, data science-first growth engine that gives B2C teams predictive clarity into user behavior and revenue drivers. They work with Fortune 10 enterprises and beloved brands, and are co-building alongside leading AI companies.

US Unlimited PTO

  • Own Scribe's global performance marketing program across all major channels, driving measurable, efficient customer growth
  • Set the strategy: vision, testing priorities, and investment frameworks tied to company-level growth goals
  • Turn strategy into action, using first-principles thinking to identify and scale the channels and tactics that move the needle

We provide a Specialized Intelligence platform that automatically captures how work happens and turns it into a living asset. We've grown to 7 million users across 600,000 businesses, are valued at over $1 billion, and are backed by leading investors.

$130,000–$170,000/yr
US

  • Lead B2C Marketplace media strategy across The Knot and WeddingWire to drive leads and ROAS.
  • Partner cross-functionally with Integrated Marketing, Creative, CRM, and Data teams to align media efforts.
  • Own product feed strategy and testing roadmap to scale performance across paid channels.

The Knot Worldwide is a global marketplace that helps couples plan weddings and celebrations. With a diverse team across multiple countries, the company values flexibility, belonging, and high performance.

$149,000–$162,000/yr
US

  • Lead the strategy behind market presence and growth through data-informed marketing plans.
  • Own daily management of broadcast and media investment, ensuring budget accuracy.
  • Partner with cross-functional teams to align channel execution with market-level strategy.

Nightingale Education Group provides higher learning in healthcare professions through a blended-distance learning platform. They have graduated nearly 5,000 nurses and foster a culture of continuous learning and professional development.

LATAM Africa Eastern Europe

  • Lead paid media strategy and execution across Google Ads, LinkedIn Ads, and Meta Ads to drive brand awareness, lead generation, and revenue.
  • Manage campaign budgets, forecasting, optimization, and performance reporting with a focus on measurable business outcomes.
  • Leverage AI-powered tools for campaign automation, audience research, and performance analysis to improve efficiency and results.

A fast-growing organization that leverages data-driven decision-making and AI-powered workflows to build scalable marketing systems. The company size is not specified but it is described as fast-growing and embraces continuous experimentation.

India

  • Lead the paid media budget and strategy across products, geos, and channels to optimize ROI and LTV.
  • Own end-to-end campaign execution on platforms like Google, Meta, DV360, and UAC, including audience strategy and measurement.
  • Manage a global team, agency relationships, and affiliate programs while delivering performance reports and A/B testing.

Learneo is a platform of builder-driven businesses including Course Hero, CliffsNotes, LitCharts, Quillbot, Symbolab, and Scribbr, united around a shared mission of supercharging productivity and learning for everyone. They attract and scale high growth businesses with a virtual-first culture and employees across the United States, Canada, India, Germany, and the Netherlands.

North America

  • Lead growth and marketing across Motion and Wonderly, reporting directly to the CEO.
  • Own marketing performance including positioning, paid acquisition, influencer strategy, SEO, lifecycle, and attribution.
  • Drive growth from 1 to 100, taking ownership of revenue-driving initiatives across channels.

We are building the first end-to-end AI business platform for service businesses, replacing multiple tools with one platform. With a $500M+ valuation, hundreds of thousands of users, and backing from YC and Sam Altman, we are fast-paced and intense.

US

  • Lead multi-channel paid media strategy across paid social, display, video, affiliate, and offline channels.
  • Optimize media performance based on key business metrics including pipeline contribution, revenue impact, and customer acquisition cost.
  • Build and manage experimentation roadmaps to test new channels, audiences, creative formats, and campaign strategies.

Canada

  • Develop and execute demand generation strategies across full-funnel performance marketing programs.
  • Manage and optimize multi-channel campaigns across platforms like Google Ads, Meta, YouTube, LinkedIn, TikTok, and programmatic.
  • Analyze campaign performance, identify growth opportunities, and provide actionable recommendations based on data.

The company helps ambitious technology brands build scalable growth engines through data-driven performance marketing. It operates as a remote-first team focused on innovation, accountability, and continuous improvement.

India

  • Lead paid media budget planning and allocation strategy across multiple channels, geos, and languages, optimizing for ROI and LTV.
  • Oversee end-to-end campaign strategy and execution on platforms like Google Ads, Meta, DV360, and ASA, including bid management and creative testing.
  • Manage team development, agency relationships, and performance reporting to drive scalable growth and full-funnel marketing goals.

Quillbot provides AI-powered writing tools to help students and professionals create great content. The company serves over 56 million users globally and fosters a culture of innovation and collaboration.

Global

  • Lead the global user acquisition strategy across all Sporty products and markets.
  • Manage and develop a world-class performance marketing team across mobile, paid social, and paid search.
  • Drive performance at scale using CPA, LTV, ROAS, and experimentation.

Sporty Group is a global company that scales paid acquisition across its portfolio of Betting, Entertainment, Games, and Finance. They are a large organization with a strong culture of ownership, innovation, and continuous learning.

Global

  • Own and execute paid media and demand generation strategy across enterprise and mid-market buyer segments.
  • Build, manage, and optimize paid search and paid social campaigns directly in platforms like Google Ads and LinkedIn.
  • Monitor performance, lead quality, and attribution, reporting weekly and monthly with actionable insights.

BAMKO is a top 10 branded merchandise company and the fastest-growing in the $25 billion industry. A subsidiary of Superior Group of Companies (NASDAQ: SGC), it partners with Fortune 500 brands and mid-market firms, supported by a growing in-house creative and marketing team.

$68,620–$89,790/yr
Canada

  • Lead programmatic media strategies for top B2B and ecommerce brands across channels like Connected TV, display, and native.
  • Drive measurable business growth through audience strategy, incrementality, and full-funnel measurement.
  • Mentor and manage team members, fostering a culture of continuous improvement and thought leadership.

Thrive is a full-funnel digital marketing agency that has managed over $5 billion in ad spend for North America's most ambitious companies. Its culture values curiosity, accountability, and thoughtful problem-solving, with a focus on continuous learning and sustainable growth.

$123,000–$165,000/yr
US

  • Own the paid acquisition strategy, roadmap, and budget across Meta, Google, and emerging channels, holding full accountability for CAC, ROAS, and revenue targets across B2C and B2I.
  • Lead and grow a team of paid media professionals, setting clear direction and building skills for scale.
  • Design and run a rigorous testing program across creative, audience, bid strategy, and landing pages, translating results into data-driven decisions.

Lakeshore creates innovative learning materials and world-class guest experiences for teachers, parents and children. Since 1954, they've grown into a global community with a thriving e-commerce business, multiple catalogs, over 50 stores, a national sales force, and international offices, and they continue to invest in a diverse, inquisitive team.

Canada Unlimited PTO

  • Responsible for client and employee retention, directly reflecting on P&L performance.
  • Set goals for every client engagement and ensure best practices across paid media channels.
  • Lead teams by breaking down barriers, driving accountability, and staying ahead of industry trends.

Directive Consulting is a performance marketing agency specializing in SaaS and tech companies, using a unique Customer Generation methodology to drive SQLs and customers. They foster a growth-oriented culture and are always seeking forward-thinking individuals to join their team.

$95,000–$115,000/yr
US

  • Lead cross-channel paid media strategy for enterprise brands, owning performance from planning to optimization.
  • Drive strategic decisions using data analysis, testing, and budget management to maximize ROI.
  • Mentor junior team members and collaborate with cross-functional teams to elevate agency output.

Location3 is a fully remote digital marketing agency founded in 1999, specializing in scalable, data-driven marketing for enterprise and multi-location brands. With over 50 employees, the company fosters a collaborative culture with ongoing training, remote-first flexibility, and annual retreats.

US

  • Lead the integrated marketing operating model aligning Performance Marketing, Direct Marketing, and Creative & Brand around shared enrollment goals.
  • Manage market-level dashboards tracking cost per lead, cost per start, and enrollment performance by state and program.
  • Optimize Salesforce CRM, UTM tracking, and lead scoring programs to drive accountability across the vendor ecosystem.

Nightingale College is a higher education institution focused on nursing and healthcare, using a blended-distance learning platform to transform rural health landscapes. With nearly 5,000 graduates, they are committed to elevating education, health, and employment systems while fostering a culture of growth, transparency, and continuous improvement.