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About the Role:
- Lead the strategy behind market presence and growth through data-informed marketing plans.
- Own daily management of broadcast and media investment, ensuring budget accuracy.
- Partner with cross-functional teams to align channel execution with market strategy.
What You'll Do:
- Identify underperforming markets and build targeted marketing plans to lift enrollment.
- Drive day-to-day optimization and pacing across marketing channels.
- Manage financial accountability including accruals, spend tracking, and invoice processing.
What You'll Bring:
- Bachelor's degree and 7+ years of progressive performance marketing experience.
- Strong analytical skills and experience managing significant paid media budgets.
- Proficiency with CRM platforms and marketing analytics tools.
Nightingale College
Nightingale Education Group provides higher learning in healthcare professions through a blended-distance learning platform. They have graduated nearly 5,000 nurses and foster a culture of continuous learning and professional development.