Partner Marketing Manager

Responsibilities:

• Build and execute partner marketing strategy including co-marketing campaigns, webinars, and co-branded content.
• Activate partner-led customer advocacy and coordinate partner events against clear ROI and pipeline goals.
• Manage MDF, SPIFFs, and partner incentive programs, tracking spend against return.

Enablement & Content:

• Adapt SOCi’s sales materials into partner-ready and white-labeled versions partners can use to sell SOCi.
• Build reusable templates and a self-serve resource hub for scalable adaptation.
• Create interactive product demos and partner training content to keep knowledge consistent.

AI-Scaled Production:

• Use AI tools to draft, adapt, and localize marketing materials faster.
• Build and document reusable AI workflows for on-brand, partner-ready assets.

Operations:

• Manage partner communications like newsletters and product updates to drive engagement.
• Serve as a connection point across Sales, Product Marketing, and Brand teams.