Director of Demand Generation

What You’ll Do:

• Own Lyric’s demand generation strategy end-to-end, with a clear focus on top-of-funnel and qualified pipeline creation across industries and buyer personas
• Design and execute high-impact ABM programs (0→1 and at scale) targeting Fortune 1000 accounts, including multi-threaded, persona-specific engagement strategies
• Partner closely with Sales, Field Marketing, and Marketing Ops to ensure demand programs are tightly aligned with account strategy, territory planning, and sales execution

About You:

• Proven track record of driving enterprise demand generation and pipeline growth at high-growth B2B technology companies
• Deep expertise in ABM strategy and execution, with multiple examples of successfully penetrating and expanding within large enterprise accounts
• Demonstrated ability to deliver and drive high-impact demand generation in a fast-paced and early-stage environment

We’re Also Looking For:

• Proven track record of overachievement
• Self-starter with infectious enthusiasm, an out-of-the-box thinker who sees opportunities and solutions, not roadblocks, with enough confidence and experience to operate without direct guidance
• Enterprise Technology F1000 sales and marketing experience are a must, while Supply Chain and AI experience is a bonus