Principal Product Marketing Manager

CaptivateIQ ๐Ÿ“Š๐Ÿ“ˆ๐ŸŽฏ

Remote regions

North America

Salary range

$150,000โ€“$215,000/year

Benefits

Job Description

Play a critical role in shaping and executing the go-to-market strategy for new products and our commercial segment. This high-impact position combines strategic ownership with cross-functional collaboration. Lead positioning, messaging, and enablement for both new products and our commercial segment to help us differentiate and win in a dynamic market. Youโ€™ll report to the Senior Director of Product & Corporate Marketing and work closely with teams across Product, Sales, Customer Success, and RevOps. Own product marketing for new solutionsโ€”partnering early with Product, Marketing, and Sales to craft compelling messaging, positioning, and launch strategies that accelerate growth. Lead product marketing for the commercial segment, equipping sales with the right collateral, insights, and training to drive revenue. Monitor the competitive landscape, including product moves, pricing, and messaging. Translate findings into strategic insights for Sales and Product. Create differentiated messaging that resonates with target buyers and supports our broader go-to-market and expansion strategies.

About CaptivateIQ

CaptivateIQ is the leading Sales Performance Management solution, recognized by Forrester and G2, and trusted by customers including Affirm, Gong, and Figma.

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