Senior Product Marketing Manager, Analytics

Design and scale GTM frameworks for positioning, ICP definition, segmentation, solutions mapping, and adoption growth. Influence roadmap by representing the voice of the market, anticipate objections, and drive alignment on measurable outcomes. Lead zero-to-one and expansion motions with executive-level narratives that connect product strategy to clear business impact. Serve as the go-to expert on our reporting & analytics products, deeply understanding how fleets measure performance, building ROI-driven narratives, and shaping how Fleetio competes and wins. Shape product strategy by synthesizing competitive analysis, market trends, and structured voice-of-buyer insights into actionable recommendations for roadmap prioritization and executive decision-making. Own and operationalize end-to-end GTM plans across the product lifecycle, aligning leadership and cross-functional teams on business outcomes, success metrics, and growth levers. Build multi-wave, multi-channel campaigns that sustain momentum beyond launch and accelerate revenue expansion. Translate complex product functionality into differentiated, buyer-centric narratives.