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Role Overview:
- BlueCat is seeking a strategic Director of Marketing Operations to own the Martech stack and drive lead lifecycle management, campaign execution, and source attribution.
- This role reports to the SVP, Revenue Operations and partners with Demand Generation, Customer Marketing, Sales, and Channel teams.
Key Responsibilities:
- Own the marketing technology stack, including Marketo, Salesforce integrations, attribution, enrichment, and lead routing.
- Lead source attribution, lead lifecycle management, and data governance across direct and indirect channel programs.
- Manage Martech budget, vendor relationships, and AI/automation initiatives.
Qualifications:
- 8–12+ years in Marketing Operations or Martech in B2B/SaaS environments.
- Deep hands-on expertise with Marketo and Salesforce.
- Experience with ZoomInfo, LeanData, Impartner, and multi-touch attribution preferred.
BlueCat
BlueCat provides an Intelligent Network Operations platform that automates and simplifies network management, security, and optimization for global enterprises. With teams worldwide, BlueCat is a Great Place to Work that values collaboration, integrity, and innovation.