Own the Global Demand Strategy: Design, build, and relentlessly optimize a holistic B2B demand generation strategy across paid channels, search, ABM, directories, content syndication, email, and webinars to meet marketing-sourced pipeline and revenue goals. Develop and execute multi-channel campaign strategies tailored to specific ICPs and personas within our Enterprise, Mid-Market, and SMB segments. This includes designing and implementing experiments to optimize channel efficacy and budget allocation across segments. Lead a High-Performing Team and act as the primary strategic partner to Sales. Own the multi-million dollar Demand Generation budget, including monthly allocation, managing invoices, and EOM actuals reconciliation.