Digital Campaign Manager

Responsibilities:

• Develop and optimize integrated marketing campaigns including awareness, nurturing, and retargeting programs.
• Partner with Business Marketing for strategy alignment and oversee the demand generation funnel from segmentation to pipeline.
• Use analytics to refine ABM programs, email workflows, and digital retargeting for continuous performance improvement.

Collaboration:

• Work closely with Sales Operations to optimize lead scoring, routing, and conversion processes for smooth sales handoff.
• Coordinate with Field Marketing on regional activation and integrated program alignment to drive business-unit goals.
• Ensure brand consistency and compliance with regulatory requirements in all healthcare marketing activities.

Execution:

• Manage day-to-day campaign timelines, testing plans, and QA troubleshooting to ensure flawless delivery.
• Perform ongoing performance reporting on channel metrics and funnel conversion to inform strategic decisions.
• Oversee cohesive digital tactics such as SEM, display, programmatic, social, and paid media to support objectives.