Own end-to-end lifecycle strategy, mapping key moments and designing campaigns to activate, retain, and re-engage users
Identify key moments and design campaigns aimed at improving user engagement and reducing churn

Cross-functional Collaboration:

Partner with product, engineering, design, education, customer success, and sales to define user segments and trigger-based journeys
Work closely with cross-functional teams to ensure alignment on lifecycle initiatives

Implementation:

Ideate and execute multi-channel campaigns with a test-and-learn mindset
Build and manage automated email flows, including onboarding, feature adoption, winback, upsell, and referral programs

ShopMy

ShopMy is revolutionizing e-commerce by building the infrastructure for human-led curation at scale. They are a unicorn, raising at a $1.5B valuation with backing from Bessemer Venture Partners, Avenir Growth Capital, and Bain Capital Ventures.

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