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About the Role:
- We are seeking a Director of CRM Lifecycle Marketing to lead the evolution of IPSY’s CRM function into a strategic growth engine.
- This leader will own an end-to-end lifecycle strategy across the member journey.
- You will combine deep channel expertise, personalization at scale, and data fluency to unlock step-change impact.
What You’ll Be Doing:
- Lead rigorous testing roadmaps and optimization cycles across all channels
- Architect the Member Journey
- Lead CRM Transformation
What We Are Looking For:
- 10+ years in lifecycle, CRM, or growth marketing with demonstrated ownership of revenue-driving programs
- Proven experience building automated lifecycle journeys across email, push, SMS
- Demonstrated success leading teams through transformation
IPSY
IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. They think self-discovery, self-expression, and confidence are beautiful, and pride themselves to be a remote-first company.