Lifecycle Marketing Specialist

Key Responsibilities:

• Own lifecycle campaigns from concept through development, QA, deployment, and optimization
• Build and manage campaigns in Customer.io across email and additional lifecycle channels such as SMS and WhatsApp
• Identify lifecycle messaging opportunities across the customer journey

Skills and Qualifications:

• Experience owning lifecycle campaigns end-to-end from planning through optimization
• Hands-on experience building campaigns in lifecycle platforms such as Customer.io, Braze, or Iterable
• Experience running lifecycle experiments or A/B tests and applying results to improve performance

Why join us:

• Lifecycle marketing is a core growth lever at doola, and this role will directly expand lifecycle coverage across activation, engagement, and retention
• Opportunity to own lifecycle campaigns end-to-end and contribute directly to experimentation that improves customer outcomes
• Join a growing lifecycle function and help shape how lifecycle programs scale at doola