Source Job

$170,000–$200,000/yr
US

  • Own Commercial Performance, drive lifecycle strategy tied directly to revenue, retention, ARPU, upgrades, and resubscriber targets.
  • Develop holistic lifecycle frameworks spanning acquisition, onboarding, engagement, upgrade, retention, and reactivation.
  • Act as a visible agent of change within the CRM organization; shift team mindset from campaign execution to member-centric growth thinking.

CRM Lifecycle Marketing A/B Testing SQL Data Analysis

14 jobs similar to Director, CRM

Jobs ranked by similarity.

US

  • Own and scale end-to-end CRM and retention efforts (through email, SMS, and loyalty/retention flows).
  • Partner closely with Brand, Product, CX, Web, Analytics, Growth and Commercial teams.
  • Improve retention, repeat purchase and LTV/LTR.

Pendulum is aiming to improve physical and mental health by understanding, then restoring and enhancing the human microbiome. Pendulum has an inspiring and collaborative environment and has earned a spot on Forbes Magazine’s exclusive “The Next Billion Dollar Startups” list.

$90,000–$110,000/yr
US

  • Own end-to-end execution of CRM campaigns and always-on lifecycle journeys across Email, SMS, Push, and App.
  • Manage and support CRM Associates by assigning work, setting priorities, reviewing builds, and providing coaching and feedback.
  • Lead A/B testing and optimization efforts to improve engagement, conversion, and retention performance.

Nutrafol is a company that creates clinically tested products for hair growth and provides support for people at every step of their hair journey. They are recommended by over 7,500 physicians and hair professionals for trusted, reliable results, embracing individuality and differences.

$95,000–$115,000/yr
US

  • Own end-to-end lifecycle strategy and execution across acquisition, onboarding, engagement, churn, retention, and win-back.
  • Lead CRM/ESP strategy and innovation, including optimization, vendor management, and potential migrations – ensuring our platforms are scalable and future-ready.
  • Build automated, behaviorally-driven lifecycle journeys and ad hoc campaigns across email, SMS, and emerging channels.

Axios is a media company focused on delivering news and information efficiently. They are known for their "Smart Brevity" style. The company values open communication, diversity, and creating a positive work environment.

Latin America

  • Own lifecycle campaigns from concept through development, QA, deployment, and optimization
  • Design and execute behavior-triggered lifecycle messaging programs
  • Analyze campaign results and translate insights into follow-up improvements

Doola simplifies business formation, payment setup, compliance, and taxes. They empower entrepreneurs and businesses of all sizes and are committed to creating an inclusive environment for all employees.

$154,000–$220,000/yr
US Canada Unlimited PTO

  • Own lifecycle KPIs including activation, engagement, retention, churn reduction, and lifetime value.
  • Define and execute a lifecycle roadmap aligned to company and marketing OKRs.
  • Translate customer insights and behavioral data into measurable programs that drive long term value.

TextNow aims to democratize phone service by evolving the way the world connects. They are the largest provider of free phone service in the nation, serving ambitious, self-directed people who expect transparency, value, and freedom in how they connect.

$80,000–$107,000/yr
US

  • Own lifecycle campaigns across onboarding, adoption, engagement, retention, and expansion.
  • Partner with onboarding to accelerate time-to-value and drive activation.
  • Build nurture, education, and engagement programs to increase usage and reduce churn.

Applied Systems is transforming the insurance industry by delivering innovative software and services. They have 40+ years of experience in the Insurtech game and value team players who learn from diverse experiences and backgrounds.

$140,400–$224,250/yr
US

  • Own the product strategy for integrating all lifecycle marketing channels.
  • Define and manage the technical infrastructure and data foundation required to understand member behavior.
  • Lead the product development for Lifecycle Automation.

Headspace provides access to lifelong mental health support. They combine content, clinical care, and technology to help members get support. At Headspace, their values shape decisions, guide collaborations, and define their culture to build a human-centered team.

US

  • Develop and execute lifecycle marketing programs that support provider acquisition and engagement.
  • Design personalized messaging strategies tailored to different provider cohorts.
  • Analyze campaign performance and provider behavior data to identify engagement opportunities.

BetterHelp is on a mission to remove traditional barriers to therapy and make mental health care accessible. Founded in 2013, they are the world’s largest online therapy service with over 30,000 therapists helping millions globally.

Global

  • Owning end-to-end lifecycle marketing across acquisition, activation and retention.
  • Building and optimizing lifecycle workflows in HubSpot.
  • Creating and improving email experiences.

Platform Engineering is home to the world’s largest community of platform engineers. They connect thousands of professionals, share best practices, and help shape the future of how teams build and scale internal developer platforms.

US

  • Execute demand generation programs across channels with agency partners.
  • Launch and manage lifecycle programs supporting onboarding, adoption, retention, and expansion.
  • Track pipeline contribution, conversion rates, and lifecycle engagement.

Wayvia helps the world’s top brands stay ahead—using AI, data, and innovation to shape the future of commerce. At Wayvia, you’ll find a team that’s curious, collaborative, and always up for solving what’s next; they move fast, think boldly, and support one another.

$60,000–$70,000/yr
US

  • Partner with the Retention Marketing Manager to maintain the customer editorial calendar, ensuring all campaigns, automations, and promotions are planned and executed on schedule.
  • Build, QA, and deploy email and SMS campaigns and automated flows in Klaviyo with precision and timeliness.
  • Develop and test subject lines, preview text, creative, and timing to maximize engagement and revenue.

Kindred Bravely exists to make early motherhood feel a little less overwhelming and a lot more supported. Trusted by millions of moms since 2015, Kindred Bravely thoughtfully designs award-winning maternity, postpartum, breastfeeding, and baby essentials that offer unparalleled comfort and intuitive function, allowing moms to feel supported, empowered, and more like themselves.

$150,000–$170,000/yr
US

  • Lead and develop managers and individual contributors across Customer Success, Support, and Onboarding.
  • Own the end to end customer journey from onboarding through renewal and expansion, ensuring a seamless and high quality experience.
  • Drive renewal and expansion strategy to maximize net revenue retention and minimize churn.

EasyLlama transforms the HR compliance industry with engaging training solutions for the mobile-first generation, helping employees build safer workplaces. With over 5,000 clients, including brands like Shake Shack and WeightWatchers, they have a culture of collaboration and innovation.

$153,500–$177,000/yr
Global 18w maternity 16w paternity

  • Serve as the primary admin for Iterable, ensuring rock-solid configuration, data integrity, and system health.
  • Establish global standards for naming conventions, folder taxonomy, and user permissions to keep the ecosystem scalable and organized.
  • Lead advanced builds involving APIs, webhooks, and catalogs, partnering with Engineering and Data teams to bridge the gap between strategy and execution.

Spring Health's mission is to eliminate every barrier to mental health by delivering the right care at the right time. They partner with over 450 companies and care for 10 million people, with a valuation of $3.3 billion after their Series E Funding.

$80,000–$120,000/yr
US Unlimited PTO

  • Own site-wide conversion rate, AOV, and revenue per session as your primary KPIs.
  • Manage and optimize a subscriber base of millions of active recipients and maintain deliverability.
  • Build and optimize the full lifecycle automation stack and own email segmentation strategy.

Bellesa Boutique is the leading sexual wellness and pleasure products brand in America. They value performance and data-driven decision-making, offering employees direct access to leadership and full ownership of their functions.