Paid Search Specialist (Google Ads | B2B Lead Generation)

Your Role:

• We're looking for a hands-on Paid Search Specialist who thrives on building and optimizing Google Ads campaigns that generate high-quality B2B leads across international markets.
• You'll play a key role in scaling our global candidate acquisition engine by owning high-intent Google Search campaigns while collaborating closely with our Creative and Growth teams.

Responsibilities:

• Plan, manage, and optimize Google Ads (Paid Search) campaigns while supporting paid media initiatives across Meta and LinkedIn.
• Own keyword strategy, bidding strategies, match types, and search intent optimization to drive high-quality candidate acquisition.
• Test and experiment with emerging advertising platforms such as Reddit, X (Twitter), and TikTok.

Requirements:

• 3–6 years of hands-on experience managing Google Ads (Paid Search) campaigns with B2B lead generation focus.
• Proven success improving campaign performance while reducing CPL, CPA, and acquisition costs across international markets.
• Strong analytical mindset with experience using Google Analytics, Looker Studio, Mixpanel, or similar reporting tools.

About Us:

• At The Global Talent Co., we connect the world's best marketers with innovative companies across Europe and North America.
• We provide competitive salaries, long-term career opportunities, and a remote-first work environment.
• Our mission is to remove geographical barriers and connect world-class marketers with leading global companies through remote work.