Global Consumer Insights Lead

Discovery Strategy & Research Planning:

• Lead the discovery and planning cycle each quarter, partnering with PMM leadership to identify big unknowns.
• Architect the research methodologies in partnership with Product Marketing to help solve key business challenges and product decisions.
• Partner with International PMM to conduct research in key markets, decoding cultural nuances in family safety.

Research Enablement & Architecture:

• Develop our playbook for Lean Research with templates for briefs, survey design, and 1:1 interview guides to ensure consistency and quality.
• Act as a player-coach to PMMs, teaching them how to execute their own rapid-cycle testing so the team stays agile.
• Spearhead the adoption of AI and LLM tools to automate the synthesis of NPS, App Store reviews, and transcripts into actionable narratives.

Qualitative Discovery & The Inner Circle:

• Program manage our qualitative program, facilitating 1:1 interviews and focus groups with Life360 Members to stay ahead of evolving family needs.
• Lead the analysis of App Store reviews and NPS data, turning raw feedback into monthly Voice of the Family reports that influence the product roadmap.
• Own the development of our behavioral and family lifecycle segmentation, defining how Life360 delivers value at every stage of parenting.