Senior Product Marketer

As a Senior Product Marketer, you serve as the voice of the buyer for Rithum’s Brands and Retailer Marketing Solutions. You drive the work responsible for developing effective positioning, messaging, differentiation and related content, impactful marketing and sales content, and market intelligence, and drive insight-based enablement across internal teams. The Senior product marketer will own, develop and execute major product launches, working closely with sales, revenue management, product, marketing and client success to drive business growth, positive client outcomes, and achieve financial goals. Define positioning, go-to-market messaging and launch plans for Rithum's Brands or Retailer platform that unlocks meaningful value for our retailers and contributes to key growth goals. Develop differentiation that displays Rithum’s leadership position versus buyers’ other purchase options; develop plans for distributing these assets internally and externally. This includes conducting win and loss interviews. Perform detailed market opportunity analysis, including market research, segmentation, key trends and changes, buyer personas and competitive analysis. Drive product launches by codeveloping launch plans and managing the cross-functional implementation of the plans. Create relevant, impactful, and timely marketing collateral including sales presentations and pitch decks, sales tools, product data sheets, web content, webinars, blogs, product differentiation, social media and more. Some of these assets you will be expected to develop on your own while other assets you will codevelop with other teams. Develop and maintain internal sales tools that clearly communicate competitive differentiators, objection handling and positioning strategies. Contribute to growth marketing efforts by delivering product content and participating in activities for the marketing programs that drive demand for Rithum’s products. Understand the market, the competition and how Rithum wins, and play a leading role in sharing this knowledge with other team members including conducting regular enablement sessions.