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The Opportunity:
- Lead a full rebrand and repositioning of Keyrock as the market evolves from crypto-native to institutional.
- Work as a close strategic partner to the CCO with full discretion on marketing strategy.
- Manage a lean team of 2-3 reports plus AI tooling for operational execution.
What You Will Do:
- Own and execute the complete rebrand and repositioning of Keyrock in the market.
- Define and drive marketing strategy across institutional and crypto-native audiences.
- Build a premium, forward-looking brand identity that is distinctive and credible.
Why KeyRock:
- Step-up opportunity to own the function globally and shape the brand from scratch.
- Transformation moment as Keyrock pivots to a firm that commands respect.
- Commercial partnership with commission upside and lean AI-augmented team.
Keyrock
Since 2017, Keyrock has been a change-maker in digital assets, providing liquidity across 80+ centralized and decentralized exchanges. We are a global, remote-first team of 200+ people across 40+ nationalities, with hubs in Brussels, London, Paris and New York.