Performance Marketing Specialist

Role Overview:

• Experienced performance marketer to manage and scale digital advertising across multiple platforms.
• Focus on customer acquisition, revenue, and profitability, not vanity metrics.

Key Responsibilities:

• Plan, launch, and test ad creatives, audiences, offers, and landing pages.
• Monitor campaign performance and optimize based on ROAS, CPA, CAC, and conversion rate.
• Develop affiliate and influencer programs using platforms like Trybe.

Requirements:

• 3+ years in performance marketing with strong Meta and TikTok Ads experience.
• Experience with Google Ads, Snapchat, YouTube, and US-market acquisition preferred.
• Strong analytical skills and proficiency with Shopify, GA4, and ad platforms.

What We Offer:

• Opportunity to manage multi-channel acquisition for a growing e-commerce company.
• High level of ownership and direct impact on revenue growth.