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Category and Messaging:
- Define the category rather than describe the product.
- Own the message, definitions, and vocabulary the whole company uses.
- Run a deep edit of everything currently said and identify gaps.
The Artifact Engine:
- Publish one serious piece of work per month that a bank executive forwards.
- Break each piece into posts, clips, webinars, and sales assets.
- Use regional payments research, corridor explainers, and regulatory primers as raw material.
Account Based Marketing:
- Run wide motion with content, brand, and presence everywhere buyers are.
- Execute narrow motion with named accounts by region, built with sales leads.
- Own scoring, sequencing, campaign design, and enterprise deal gestures.
Checker
Checker is the market access network for financial institutions, enabling banks, payment service providers, and fintechs to expand into new markets through a single connection. They processed over $3 billion in twelve months with a small team and now have 15+ employees across engineering, sales, and operations, with a global-first culture spanning Africa, Latin America, and Europe.