Sr Marketing Specialist, ABX (Armis)
Benefits
Unlimited PTO
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Strategy & Framework Development:
- Own the ABX go-to-market strategy and develop scalable playbooks for tiered account engagement.
- Align with sales and field marketing to map complex buying committees and localize regional programs.
Campaign Build/Execution & Content Creation:
- Launch full-lifecycle personalized ABX campaigns targeting high-value accounts for acquisition and expansion.
- Orchestrate multi-channel plays using digital, paid media, and account-specific content creation.
Data, Tech & Operational Excellence:
- Analyze intent data and engagement metrics to optimize campaign performance and pipeline conversion.
- Manage the ABX tech stack and ensure seamless MQL-to-sales handoffs with strong data hygiene.
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