Strategic Pipeline Generation:
- Co-develop and support execution of (bi)-annual integrated marketing plans for a focused portfolio of Key Strategic Partners.
- Focus exclusively on driving Partner-Sourced Enterprise Pipeline, ensuring every activity is measurable and aligned with regional business targets.
Ecosystem Leverage:
- Orchestrate co-marketing efforts with Distributors and Technology Alliances to create "better together" stories that strengthen Pure’s market positioning.
- Utilize these Alliances to gain entry into net-new Enterprise accounts via well coordinated plans, in alignment with regional Channel Sales and Field Marketing priorities.
Governance & Insights:
- Ensure the health of regional budgets and program impact through rigorous, collaborative tracking of MDF and KPIs in lockstep with Field Marketing requirements.
- Serve as a data-driven consultant for internal stakeholders, providing the insights necessary to optimize Field Marketing strategies and ensure global programs translate into local success.