Lead Product Marketing Manager

As a Lead or Principal Product Marketing Manager at Figure, you will develop clear, differentiated, and value-driven messaging across Figure’s product portfolio, including mortgage, HELOC, and crypto-backed offerings. You'll create tailored messaging frameworks for diverse audiences and ensure consistency across all channels. You will also define and execute comprehensive go-to-market plans for new product launches and feature releases across product lines, leading cross-functional launch execution and collaborating with Product to manage a transparent release calendar and track success metrics. In this role, you'll drive awareness and positioning of Figure’s crypto products across both DTC and B2B markets, develop educational and thought leadership content, and create compelling partner and sales enablement materials.