Sales Director, Adult Beverage

The Sales Director – Adult Beverage, will be primarily responsible for penetrating CPG/AB Shopper teams and driving budget shifts towards the deployment of Vestcom Media Solutions (VMS) products and services. This individual will be a results-oriented sales executive with a proven track record of driving profitable top line revenue growth through consultative, top-to-top selling into large, complex retailers, CPG/AB’s and media agencies, with 10+ years of recent experience in the CPG/AB industry. This individual will have the diverse skill set of being able to engage both Retailer and Brand clients at the C-suite or executive level, but also be comfortable selling at the ground level. The ideal candidate would bring an expertise in Adult Beverage organizational dynamics, knowledge about their Marketing, Merchandising, and Operations strategies and processes, as well as an established network of CPG/AB Shopper team contacts that deploy media spend at Adult Beverage. This role requires strategic vision, creativity, initiative, analytical skills, and the ability to sell and negotiate a differentiated in-store media solution at the C-suite or executive level. Success will require the deployment of innovative business strategies that result in closing key opportunities at assigned CPG/AB accounts, with focus on revenue growth and client expansion. The Sales Director may also be responsible for management of Account Managers supporting the deployment of VMS campaigns.