Sr Marketing Manager, NIPT

Develop and execute marketing initiatives to drive adoption of and promote Natera’s genetic tests, UX offerings, and patient education tools to OBGYN, MFM, and GC providers and their patients. Create and execute marketing plans to increase awareness and ensure the promotion of key Panorama NIPT and Vistara Single-Gene NIPT messages through appropriate marketing and sales channels. Develop and implement HCP and patient marketing campaigns, content, and engagement tactics to communicate the value and drive adoption of Panorama, Vistara, and associated support services. Partner cross-functionally with Product, UX, Patient Experience, Sales, Medical, and Leadership teams to understand customer needs and inform offerings. Natera aims to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.