Marketing Events Specialist

Event & Conference Strategy:

• Lead the marketing strategy for in-person conferences, trade shows, regional events, and virtual webinars.
• Develop pre-event promotion plans including email invitations, social media posts, and sales enablement materials.
• Coordinate booth experience, signage, collateral, and speaking engagements to maximize brand visibility.

Cross-Functional Collaboration:

• Work closely with Field Marketing to ensure messaging aligns with product positioning and audience needs.
• Partner with Education Partnerships to align event goals with pipeline targets and provide talking points.
• Facilitate feedback loops to continuously improve event strategy and cross-team coordination.

Supporting Demand Generation Tactics:

• Develop and manage speaker and thought leadership programs to elevate brand credibility at events.
• Manage award submissions and coordinate with CS&S teams to feature customer voices in webinars and panels.
• Leverage partnerships and co-marketing opportunities to expand reach and drive attendance.