Senior Product Marketing Manager

Drive the go-to-market strategy for Security Assurance, including product launches, feature rollouts, and cross-sell motions to existing Drata customers. Develop and refine positioning and messaging grounded in customer insight, competitive intelligence, and product differentiation. Partner with Product, Sales, and Customer Success to influence roadmap decisions and ensure alignment across teams. Translate technical capabilities into compelling value propositions and enablement content that supports sales and customer education. Lead the creation of collateral and tools for new feature releases, competitive campaigns, and integrated marketing initiatives. Build out core personas and segmentation strategies specific to security leaders, procurement teams, and GRC stakeholders. Measure and improve product adoption, campaign performance, and feature usage across key customer cohorts. Use AI-powered tools to enhance research, copy development, and execution efficiency without compromising quality.