GTM Strategy & Operations Lead

Affirm

Remote regions

Canada

Salary range

$117,000–$167,000/yr

Benefits

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About the Role:

  • GTM Strategy & Operations Lead is an individual contributor owning the go-to-market for a specific product line or segment end to end.
  • You turn product and pricing inputs into a plan reps can execute, including rollout design, enablement, and adoption tracking.
  • You partner with Product, Product Marketing, Legal, Rev Ops, and Pricing to coordinate implementation.

What You'll Do:

  • Own rollout design, enablement, and adoption target for a product line or segment.
  • Build and maintain materials, processes, and playbooks the field needs.
  • Analyze performance data to find where a launch is stalling and flag risks early.

What We Look For:

  • 6+ years of experience in go-to-market strategy, product marketing, revenue or sales operations, ideally in FinTech or SaaS.
  • Track record of owning a GTM motion end to end and building solutions from vague instructions.
  • Comfort translating product and pricing strategy into practical field-ready execution.

Benefits:

  • Health care coverage with 100% subsidized medical, dental, and vision for you and your dependents.
  • Flexible Spending Wallets for Technology, Food, Lifestyle, and family forming expenses.
  • Competitive vacation and holiday schedules, plus Employee Stock Purchase Plan (ESPP) at a discount.

Affirm

Affirm is a financial technology company that offers buy now, pay later services with no hidden fees or compounding interest. It is a remote-first company with a people-first culture and competitive benefits including fully subsidized medical coverage.

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