You’ll oversee the team’s execution of industry trade shows, conferences, and sponsored events to ensure brand consistency and ROI, while also owning the end-to-end lifecycle — from pre-event planning and on-site execution to post-event lead capture, routing, and follow-up in partnership with SDRs and Marketing Ops. Design and launch a regional field marketing program. Develop and execute localized marketing activations (demo days, dinners, lunch & learns, gifting campaigns, collateral support, email marketing, etc.) to attract prospects. Own the Boulevard Collective events - a new series of customer dinners and local meetups for customers to “talk shop” and connect with their peers. This role requires a seasoned field marketing leader with deep B2B event experience, strong people management skills, a creative flair for crafting impactful and premium events, and a passion for building programs from the ground up.