Business Development Representative

A Business Development Representative (BDR) plays a crucial role in driving a company's growth by identifying and qualifying potential leads, initiating contact with prospective clients, securing sales calls and nurturing relationships to generate sales opportunities. He/ she should conduct market research and employ various outreach strategies such as cold calling, emailing, and social media engagement, and work closely with sales and marketing teams to align strategies and ensure a seamless transition of qualified leads. The primary goal of a BDR is to expand the company's customer base, increase revenue, and support overall business development initiatives by creating a robust pipeline of high-quality prospects.