Field Marketing Manager

As a Field Marketing Manager, you will be responsible for ideating, facilitating, and executing campaigns that drive demand generation, pipeline growth, upsell within existing accounts, and brand recognition. You will drive field engagement with integrated marketing programs that leverage a mix of field events, trade shows, digital campaigns, ABM strategies, and partner marketing efforts to engage target accounts and key decision-makers. You are the primary liaison between marketing and the field team to drive prospect and customer engagement across teams. The ideal candidate will create regional marketing plans aligning with key KPIs, plan and execute in-person and virtual events, amplify field programs through digital channels, and measure campaign performance. They will work with sales to ensure proper campaign attribution in Salesforce and execute lead nurture strategies. The role requires attending trade shows, using a data-driven approach, and deploying strategies to reach new prospects and drive expansion opportunities with customers.