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About the Role:
- Take full ownership of subscription growth, lifecycle marketing, and customer experience across two brands.
- Lead retention initiatives, email/SMS strategy, post-purchase optimization, and customer support operations.
Key Responsibilities:
- Develop and test retention tactics like save offers, skip/swap/pause options, and win-back campaigns.
- Build and optimize the full customer lifecycle from welcome to loyalty and win-back.
- Track subscription performance, run regular retention reviews, and identify high-impact growth opportunities.
Requirements:
- 5-6+ years in retention or lifecycle marketing for DTC brands, with experience at $30-50M+ subscription revenue.
- Strong expertise in subscription growth, churn reduction, and cohort analysis.
- Hands-on proficiency with Klaviyo (or similar) and subscription management platforms like Loop.
Benefits:
- Fully remote position open to candidates outside the US.
- Annual salary USD $115,000–$145,000 plus performance bonus of 15-20%.
- Direct collaboration with founder and senior leadership, with significant ownership and influence.
Partner Company
The company operates two direct-to-consumer subscription brands. It is a rapidly scaling, profitable business with a fully remote, entrepreneurial culture that values autonomy and continuous improvement.