Growth Product Marketer

Role Overview:

• This is a hands-on growth role focused on building and scaling a freemium-to-paid subscription engine for an AI-first education product.
• You will own the customer journey from sign-up through activation, monetization, retention, and advocacy.
• The role combines product marketing, experimentation, analytics, lifecycle engagement, and commercial thinking in a lean startup environment.

Key Accountabilities:

• Design and optimize monetization mechanics, including free-tier limits, paywalls, upgrade prompts, and referral loops.
• Establish reliable event tracking, funnel analytics, and cohort analysis to drive data-informed growth decisions.
• Own lifecycle communications across email and in-product channels to move users from free to active to paid.

Requirements:

• 4–7 years of experience in B2C or consumer product marketing, growth marketing, or a closely related product-growth discipline.
• Demonstrated experience building, improving, or scaling a freemium-to-paid or subscription funnel with clear evidence of improving conversion.
• Strong data and experimentation skills, including event definition, funnel analysis, and experiment design.