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Role Focus:
- Lead the event marketing program from industry conferences to partner events, blending creativity and data-driven execution to generate pipeline and elevate the brand.
- Work cross-functionally with Sales, Customer Success, and the Executive Team to deliver events with clear ROI and consistent engagement.
Responsibilities:
- Build and execute a tiered event program tied to pipeline and revenue goals, spanning prospects, customers, and partners.
- Own end-to-end event logistics including vendor management, presence design, team coordination, and on-site execution.
- Drive lead capture, CRM hygiene, and ROI tracking, and report on key performance metrics.
Candidate Profile:
- 3-5 years in field or event marketing, with experience in Senior Living, B2B SaaS, or healthcare strongly preferred.
- Proven track record of executing high-impact events with measurable outcomes in fast-paced environments.
- Strong project management, attention to detail, and excellent communication skills, with willingness to travel 10%.
Inspiren
Inspiren offers the most complete and connected ecosystem in senior living, integrating technology into existing workflows to capture data and support clinical and operational decisions. It is a growing company with a culture that blends compassionate care and technology, backed by nurse specialists and powerful analytics.