Sr. Manager, Product Marketing

The Product Marketing Manager will be a key bridge between Product, Sales, Clinical, and Brand teams. You’ll own go-to-market strategy and storytelling for new product features and launches, ensuring our messages are consistent, clear, and impactful. This role sits within the Marketing team, specifically Brand & Communications, making it ideal for someone who loves shaping narratives, driving adoption, and aligning product strategy with bold, mission-driven storytelling. You’ll be instrumental in advancing Foodsmart’s leadership in the foodcare category. This role involves owning launch strategy for new products and features, developing clear GTM plans, crafting messaging frameworks, and building sales enablement materials. The successful candidate will lead win-loss analysis, maintain competitive intelligence, and influence the product roadmap with market insights. The goal is to drive member adoption of new features and measure activation and retention impacts. The ideal candidate has 5+ years of experience in product marketing, product strategy, or GTM roles, preferably in health tech or digital health. Exceptional storytelling skills are crucial, alongside the ability to translate complex product features into clear value propositions. A strong collaborator with an analytical mindset is essential.