Demand Generation Specialist

About the Role:

• The Demand Generation Specialist is an acquisition-focused role within the Growth Marketing team, reporting to the Senior Manager, Demand Generation.
• You'll plan, execute, measure, and optimize demand generation activity to drive revenue growth and maximize profitability.

What You'll Do:

• Develop integrated marketing campaigns with go-to-market partners, from briefs and messaging to activation plans.
• Leverage approved AI tools and agentic workflows to improve campaign planning, reporting, and operational efficiency.
• Monitor full-funnel performance and prepare reports for senior management with insights and optimization opportunities.

What We're Looking For:

• 3-5 years of experience in demand generation, campaign marketing, or a related B2B marketing role, with B2B SaaS experience required.
• Experience managing campaigns across email, paid media, webinars, events, content, or partner programs, and working in Salesforce.

Work Environment:

• This is a remote role open to candidates in the United States, with minimal travel (less than 10%).
• You'll work in a home office with frequent virtual meetings and need effective time management and prioritization.