Develop and execute GTM activities for product launches with clear positioning and messaging.
Utilize AI tools like Claude to accelerate drafting and maintain quality at pace.
Coordinate cross-functional execution with Product, Marketing, and Customer Success to align on objectives.

Customer Communication:

Manage customer-facing communications, ensuring a consistent and effective flow.
Maintain a customer communications calendar.
Achieve measurable engagement rate targets on customer launch communications.

Impact and Performance:

Track and optimize GTM performance by defining KPIs.
Monitor effectiveness in driving product awareness, adoption, and revenue.
Refine strategies continuously based on data and feedback.

Katana

Katana is a remote-first SaaS company that builds powerful inventory and manufacturing software for businesses that make and sell physical products. They have a 100+ person team across 15+ countries and take an AI-first approach to eliminate repetitive tasks and allow their team to focus on creative and impactful work.

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