Senior Director, Demand Generation

New Channel & Lead Source Enablement:

• Evaluate and pilot new acquisition channels, platforms, and lead sources.
• Design structured test-and-learn frameworks for exploratory channels.
• Build channel pilot plans and strategy, success criteria, and scale or kill recommendations.

Channel Execution Support:

• Manage a large marketing portfolio spanning multiple channels and partners.
• Improve execution standards across channel owners and performance marketing teams.
• Set direction on budget allocation, pacing frameworks, and performance diagnostics.

Analytics, Targeting & Decision Support Enablement:

• Partner with analytics and decision science teams to improve targeting, segmentation, and lead scoring.
• Translate funnel and cohort insights into relevant recommendations.
• Manage demand forecasting and scenario planning across channels.

Experimentation & Learning Systems:

• Establish experimentation frameworks across channels.
• Partner with Product to prioritize and guide testing of marketing UX.
• Ensure insights from pilots are embedded into ongoing execution.